Earlier today I attended a very interesting and entertaining talk that Eric K. Clemons, Professor of Operations and Information Management and Management at Wharton, gave on Internet business models that don't rely on advertising.
Clemon's thesis was that advertising is dying; people don't believe the ads, or, worse, they filter them out completely (according to his research most people haven't noticed that flickr carries ads). It would be a pitty to pretend the net is just an alternative for selling beer. Alternative promising business models he proposed are the following:
Last modified: Wednesday, July 16, 2008 4:34 pm
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